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"If a company like Apple were running it and people were paying for it, that would be a different matter."

Oooh if only Apple did "social" apps well; they are famously not-so-great at doing them, I'm not sure where that comes from at root though.

Shooting from the hip: Maybe their intense internal secrecy translates into a worldview where the hyper-focus on the 1:1 relationship with their customer obscures their ability to see how their customers (and potential non-customers!) could interact; might even be dangerous.




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