This is one reason for the cable cutters to give up on it and go for internet-based alternatives instead (youtube, netflix, etc). No net neutrality would mean ISPs could start charging extra for premium access to these services - basically going back to the cable system.
Cable and satellite TV customers pay more than $9.00 per month for ESPN networks whether they watch them or not
http://www.businessinsider.com/cable-satellite-tv-sub-fees-e...