Non-coding marketing guy here. When I jumped into the "startup" world I did all the cliche things, joining HN being one of them. I also found myself surrounded by tech nerds and I needed to start understanding this foreign language they spoke. I skip over the technical articles on here, which actually makes the reading experience quite fulfilling. There's plenty here for non-techs, including relatively healthy conversations and debates. Also, I like to pick up tech jargon and randomly blurt words out during all-team meetings to give everyone a reason to laugh. "JSON" is my favorite term to use. Every now and then the devs will look over and ask me how I'd approach some problem and I'll string together something to the tune of: "Well, I'd first query the database to ensure we're stringing together the AngularJS properly, then I'd hardcode the server side to strengthen our architecture. Also, JSON."