It just seems like a matter of time before most people feel like I do about this: once you've had a device or two bricked because the manufacturer went out of business or just doesn't feel like supporting it is worth their while any more, this simply becomes an unacceptable condition for a product.
Unfortunately, the more probable reaction will be "Why are you using the X device anyway, don't you know it's three years old already? Y has been on the market for months, just buy it and enjoy"
